Fiverr Usage and Statistics

Fiverr Statistics

In a digitally interconnected world, Fiverr Statistics showcase the platform’s towering presence, bringing together millions of buyers and sellers globally.

With a remarkable user base of 3.42 million buyers annually, Fiverr’s platform emerges as the epitome of creative collaboration and professional expertise. Notably, in the second quarter of 2023, Fiverr’s revenue reached an impressive $89.4 million

In this report, we delve into comprehensive data, underscoring the significance of Fiverr’s role in the freelance market, as it continues to dedicate itself to empowering global connections.

1. Fiverr Key Stats 2023

  • Fiverr monthly visits: Fiverr recorded an average of 90.97 million website visits in the past 3 months 
  • Fiverr revenue: Fiverr generated total revenue of $337.4 million in the year 2022 and $88.0 million in the first quarter of 2023.
  • Fiverr gets 55% of its revenue from repeat buyers (5.5 million active buyers) spanned across  160 countries.
  • Fiverr active users: Fiverr boasts an impressive community of over 380,000 sellers.
  • Collectively, freelancers on Fiverr have surpassed the milestone of earning over $2 billion.
  • Fiverr user demographics: The majority of visitors on Fiverr belong to the age group of 25 to 34 years.
  • Number of employees at Fiverr: 787 employees globally. 
  • Top Fiverr alternatives: Upwork, PeoplePerHour, Freelancer, Toptal. 

2. Fiverr Overview

Fiver Founded in

2010

Headquarters

Tel Aviv, Yafo, Israel

Fiverr Founders

Micha Kaufman, Shai Wininger

No. of Employees

739

Entity Type

Public

3. Fiverr User Statistics 2023

3.1. Fiverr Key User Stats

Fiverr boasts a vast network of over 5.5 million active buyers and 380,000 sellers spanning 160 countries.

3.2. Fiverr Active Users

Fiverr’s current count of active buyers has surpassed 4.3 million. Here’s a chronological breakdown of the number of active buyers Fiverr has had since 2017.

Year

Fiverr Active Buyers

2017

1.08 million

2018

2.0 million

2019

2.4 million

2020

3.4 million

2021

4.2 million

2022

4.2 million

2023

5.3 million

Source: Search Logistics, Fiverr

Fiverr Active Users

4. Fiverr Revenue 2023

Fiverr International generated $353.00 million in revenue in the twelve months leading up to September 30, 2023, marking a 5.69% year-over-year growth. 

In the quarter ending September 30, 2023, the revenue was $92.53 million, reflecting a 12.10% year-over-year growth. In 2022, Fiverr International recorded an annual revenue of $337.37 million, showing a growth rate of 13.34%.

4.1. Fiverr Annual Revenue: International

Year

Annual Revenue

Change

Growth

Dec 31, 2017

52.11 million

  

Dec 31, 2018

75.50 million

23.39 million

44.89%

Dec 31, 2019

107.7 million

31.57 million

41.81%

Dec 31, 2020

189.51 million

82.44 million

76.99%

Dec 31, 2021

297.66 million

108.15 million

57.07%

Dec 31, 2022

337.37 million

39.70 million

13.34%

Source: Stock Analysis

Fiverr Statistics
Fiverr Annual Revenue

4.2. Fiverr International Revenue (Quarterly)

Quarter Ended

Revenue

Change

Growth

30 Sep 2023

92.53M

9.99M

12.10%

30 Jun 2023

89.39M

4.38M

5.15%

31 Mar 2023

87.96M

1.27M

1.47%

31 Dec 2022

83.13M

3.38M

4.23%

30 Sep 2022

82.54M

8.22M

11.06%

30 Jun 2022

85.01M

9.75M

12.95%

31 Mar 2022,

86.69M

18.37M

26.88%

31 Dec 2021

79.76M

23.87M

42.71%

30 Sep 2021

74.32M

21.98M

41.99%

30 Jun 2021

75.26M

28.13M

59.69%

31 Mar 2021

68.32M

34.17M

100.06%

31 Dec 2020

55.89M

26.35M

89.24%

30 Sep 2020

52.35M

24.48M

87.84%

30 Jun 2020

47.13M

21.22M

81.88%

31 Mar 2020

34.15M

1039M

43.71%

31 Dec 2019

29.53M

8.83M

42.63%

30 Sep 2019

27.87M

8.21M

41.80%

30 Jun 2019

25.91M

7.51M

40.83%

31 Mar 2019

23.76M

7.02M

41.90%

31 Dec 2018

20.71M

30 Sep 2018

19.65M

30 Jun 2018

18.40M

31 Mar 2018

16.75M

Source: Stock Analysis

Fiverr Statistics

4.3. Fiverr Revenue by Region and Country

The majority of Fiverr’s income is generated from a select number of countries. Specifically, 70% of their revenue originates from major English-speaking nations, such as the United States, United Kingdom, Canada, Australia, and New Zealand. 

Notably, the United States stands out as the leading contributor, accounting for 53.14% of Fiverr’s annual revenue in 2020, totaling an impressive $100.7 million.

Fiverr Statistics

A. Fiverr Annual Revenue: The United States

Year 

US (share of total revenue)

2017

$28.26 million (54.23%)

2018

$40.53 million (53.68%)

2019

$57.94 million (54.11%)

2020

$100.7 million (53.14%)

Source: Search Logistics

B. Fiverr Annual Revenue: Europe

Europe is a substantial contributor to Fiverr’s revenue. In 2020, Fiverr garnered $48.33 million in revenue from the European region, constituting approximately 25.5% of the platform’s total income.

Notably, the revenue growth in Europe in 2019 was 91.94%, surpassing the global growth rate of 77%.

Year

Europe (share of total revenue)

2017

$10.14 million (19.46%)

2018

$15.26 million (20.21%)

2019

$25.18 million (23.52%)

2020

$48.33 million (25.5%)

Source: Search Logistics

C. Fiverr Annual Revenue: Asia-Pacific

The Asia Pacific region significantly contributes to Fiverr’s revenue, contributing $22.81 million, equivalent to 12.04% of the total revenue in 2020.

Year

Asia-Pacific Share of Total Revenue

2017

$7.84 million (15.04%)

2018

$11.08 million (14.67%)

2019

$13.36 million (12.48%)

2020

$22.81 million (12.04%)

Source: Search Logistics

D. Fiverr Annual Revenue: Israel

Fiverr, based in Israel, distinguishes and tracks revenue from Israel independently from the rest of the world.

In 2020, buyers located in Israel contributed a modest $1.94 million, comprising approximately 1.02% of the company’s annual revenue.

Year

Israel Share of Total Revenue

2017

$717,000 (1.38%)

2018

$1.16 million (1.64%)

2019

$1.22 million (1.14%)

2020

$1.94 million (1.02%)

Source: Search Logistics

4.4. Fiverr Net Worth 2023

As of November 22, 2023, Fiverr International holds a market capitalization or net worth of $855.58 million. Over the past year, its market capitalization has experienced a decline of -37.37%.

4.5. Fiverr Gross Merchandise Value (GMV)

Fiverr’s Gross Merchandise Value (GMV) has experienced remarkable growth, surging by 74.39% over the past year. 

Since 2018, Fiverr’s GMV has more than doubled, soaring by $405.8 million.

Year

Gross Merchandise Value

2017

$213 million

2018

$293.5 million

2019

$401 million

2020

$699.3 million

2021

$1.02 billion

Source: Fiverr

4.6. What Percentage Does Fiverr Take?

Fiverr’s buyer fees include a 5.5% service fee on all orders, with an additional $2.50 charge for orders under $75. The breakdown of fees is clearly presented to buyers before confirming their purchase.

A. How much does Fiverr Take from Sellers? 

Fiverr takes a 20% cut from sellers on all orders. For a $50 gig, the seller receives $40 (80% of the gig’s cost), while Fiverr earns a total of $15.25 in fees.

B. Fiverr Take Rate 

Fiverr’s revenue comes from its core marketplace, where it charges a standard service fee of 20%, and from additional products like promoted gigs, AND.CO, ClearVoice, and Learn from Fiverr. 

Presently, Fiverr’s take rate is 30.4%, demonstrating growth from the 24.5% recorded in 2017.

Year 

Take Rate

2017

24.5%

2018

25.7%

2019

26.7%

2020

27.1%

2022

29.6%

March 2023

30.4%

Source: Fiverr

4.7. Fiverr Annual Spend per Buyer

As of March 31, 2023, the expenditure per buyer rose to $262, marking a 4% year-on-year increase from $251 recorded on March 31, 2022.

Fiverr’s annual spending per buyer has exhibited consistent growth since 2012.

Year

Spend per Buyer

2012

$64

2013

$66

2014

$71

2015

$83

2016

$97

2017

$119

2018

$145

2019

$170

2020

$205

2021

$242

2022

$251

2023

$262

Source: Fiverr

5. Fiverr Net Worth 2023

Fiverr’s net worth or market cap is $1.15 billion as of July 2023, positioning it as the 4716th most valuable company worldwide.

Year 

Market Cap

Change

2023

$1.15B

6.35%

2022

$1.08B

-73.97%

2021

$4.15B

-39.35%

2020

$6.85B

812.86%

 

6. Fiverr Traffic

6.1. Fiverr Traffic: Visitor Engagement

Visits

75.14M

Pages/Visits

6.38

Average Visit Duration

25:51

Bounce Rate

40.87%

Source: Semrush

6.2. Fiverr Traffic: Gender Demographics

Gender

Percentage

Male

57.93%

Female

42.07%

Source: Similar Web

6.3. Fiverr Traffic: Age Distribution

Age Group

Percentage

18-24

22.19%

25-34

36.62%

35-44

20.21%

45-54

11.24%

55-64%

6.13%

65+

3.6%

Source: Similar Web

6.4. Fiverr Traffic by Country (2023)

As of June 2023, Fiverr’s core audience is predominantly located in the United States with significant followings from China and India.

Country

Percentage

The United States

28.19%

Pakistan

8.19%

India

7.96%

Bangladesh

5.38%

Indonesia

4.04%

Source: Semrush

6.5. Fiverr Daily Traffic

During October, Fiverr.com attracted 75.14 million visits, with an average session duration of 25 minutes and 51 seconds. Compared to September, there has been a 0.53% increase in traffic to fiverr.com.

6.6. Fiverr Top Traffic Sources

The predominant traffic source for fiverr.com is Direct traffic, contributing to 70.87% of desktop visits in the previous month, while Organic Search holds the second position with 13.04% of the traffic. 

Channel

Percentage

Direct

70.87%

Referrals

0.41%

Organic Search

13.04%

Paid Search 

4.78%

Social media 

5.77%

Mail

4.23%

Display 

0.9%

Source: Similar Web

6.7. Fiverr Traffic from Social Media

The primary source of social media traffic for Fiverr is YouTube, with Facebook and Pinterest (Desktop) following closely. 

Platform

Percentage

Youtube

49.06%

Facebook

13.9%

Pinterest

9.69%

Whatsapp Web

9.38%

LinkedIn

4.34%

Other

13.63%

Source: Similar Web

6.8. Fiverr User Reviews

According to G2, Fiverr has garnered an impressive rating of 4.3/5  based on 417 reviews.

7. Fiverr Categories

The comprehensive service catalog on Fiverr comprises over 500 categories, spanning 9 broad verticals. 

Since 2018, the platform has diligently expanded, introducing an impressive total of 300 new categories, a significant progression from the mere 8 categories available upon its launch in 2010.

 

Fiverr enables users to organize offerings into distinct categories called gigs which include:

  • Graphics and Design
  • Digital Marketing
  • Writing and Translation
  • Video and Animation
  • Music and Audio
  • Programming and Tech
  • Business
  • Lifestyle

8. Fiverr Alternatives

8.1. Fiverr vs Upwork

Fiverr and Upwork present distinct advantages tailored to different project scopes and requirements. 

Fiverr excels in catering to smaller, one-time projects, renowned for its user-friendly interface and budget-friendly pricing, which proves highly beneficial for freelancers and small businesses. 

In contrast, Upwork offers a more robust array of features and a vast pool of skilled freelancers, making it an optimal choice for larger and more intricate projects

Metric

Fiverr

Upwork

Annual Revenue (2022)

$337 million

$618 million

Processing fee

5.5%

5% (ACH 3%)

Operating countries

160+ 

180+

Active Clients/Buyers (2022)

4.3 million

814,000

Average monthly visitors (2023)

91 million

61.33 million

 

8.2. Fiverr vs Freelancer

Fiverr and Freelancer may appear similar at first glance, but they possess distinct differences. Fiverr has a specific service focus, an improved interface, and a more efficient dispute resolution center compared to Freelancer.

However, if your projects primarily entail larger and more complex undertakings, Freelancer may be better suited to meet your needs.

Metrics

Fiverr

Freelancer

Annual Revenue (2022)

$337 million

$870.90 million

Processing fee

5.5%

3%

Average monthly visitors (2023)

91 million

7.07million

Operating countries

160

247

 

9. FAQs

9.1. What is Fiverr used for?

Fiverr is an online platform for freelancers to offer and sell their digital services across various categories to buyers who are seeking specific tasks and projects.

9.2. When did Fiverr start?

Fiverr was founded in 2010.

9.3. How Many Gigs Can You Have on Fiverr?

You can create up to 7 gigs on Fiverr.

9.4. How many people use Fiverr?

Fiverr is utilized by 4.3 million buyers annually, establishing it as one of the globe’s most popular freelance marketplaces.

Conclusion

In conclusion, Fiverr continues to thrive as a global platform connecting millions of buyers and sellers in the digital marketplace. 

With a user base of over 5.5 million active buyers and 380,000 sellers across 160 countries, Fiverr has solidified its position as a leading platform for freelance services. 

Fiverr’s impact on the freelance economy remains steadfast, empowering global connections and providing opportunities for creative collaboration and professional expertise.

As Fiverr expands its service categories, attracts millions of monthly visitors, and implements user-friendly features, it remains at the forefront of the evolving freelance market.

Group 6098@2x

Looking For A Remote Job?

We can help you kickstart your journey in the world of remote jobs.

Intersection 2@2x