Let’s delve into LinkedIn Statistics, a platform that has become a powerhouse in the professional networking sphere and continues demonstrating robust growth and influence.
In 2022, LinkedIn experienced a notable increase, making an impressive $14.5 billion in revenue—a remarkable rise of 26.2% from the year before.
With a substantial user base of 930 million members, LinkedIn is essential for professionals worldwide, offering unmatched chances for networking, career progress, and business expansion.
Dive deeper into LinkedIn’s statistics to explore its usage patterns and essential figures, with a particular emphasis on its robust financial performance and increasing global popularity.
Table of Contents
3.2. LinkedIn Quarterly Revenue
3.4. LinkedIn Revenue by Segments
3.5. LinkedIn Revenue By Adverts
3.6. Revenue by Premium Accounts
3.8. LinkedIn Funding: How much money did it raise?
4.2. LinkedIn Users Based on Region
4.3. LinkedIn Number of Users By Country
4.4. LinkedIn Traffic By Country
4.5. Top Countries with Highest LinkedIn Audience Reach
6. LinkedIn Employee Statistics
6.1. LinkedIn Number of Employees
6.2. LinkedIn Employees By Gender
7. Benefits of LinkedIn for Job Seekers
8. LinkedIn Recruiters Statistics
9. How many companies are on LinkedIn?
10.1 LinkedIn Desktop Traffic By Country (April 2023)
10.2. LinkedIn Traffic from Social Media (April 2023)
1. LinkedIn Key Statistics
- As of 2023, LinkedIn boasts a global user base of 900 million.
- In 2022, LinkedIn recorded an annual revenue of $14.5 billion.
- Every second, three new members join LinkedIn.
- The United States leads with over 199 million LinkedIn users, followed by India with 101 million.
- Individuals aged 25 to 34 make-up 59.1% of LinkedIn’s user base.
- In the United States, 21% of all social media users are on LinkedIn.
- Microsoft Corp owns LinkedIn, having acquired it for $26 billion.
- LinkedIn maintains 36 global offices and is accessible in 200 countries and territories.
- LinkedIn’s American satisfaction index score is 68.
- As of 2023, there are over 58.4 million registered companies and 129,000 schools on LinkedIn.
- LinkedIn features a diverse list of 39,000 different skills.
2. LinkedIn Statistics: Overview
Launch date | 5 May 2003 |
Headquarters | Sunnyvale, California |
Founders | Reid Hoffman, Eric Ly |
CEO | Ryan Roslansky |
Key People | Melissa Selcher (CMO), Raghu Hiremagalur (CTO), James Chuong (CFO), Jeff Weiner (Executive Chairman) |
Owner | Microsoft |
Business Type | Subsidiary |
Subsidiaries | LinkedIn Learning, Connectifier, Drawbridge, Glint |
Industry | Professional Networking |
3. LinkedIn Revenue
3.1. LinkedIn Annual Revenue
Year | Revenue |
2017 | $2.3 billion |
2018 | $5.3 billion |
2019 | $6.8 billion |
2020 | $8.1 billion |
2021 | $10.3 billion |
2022 | $13.8 billion |
Source: Statista
3.2. LinkedIn Quarterly Revenue
Year | Quarterly Revenue |
Q1 2015 | $1026M |
Q2 2015 | $1128M |
Q3 2015 | $1442M |
Q4 2015 | $1967M |
Q1 2016 | $1370M |
Q2 2016 | $1480M |
Q3 2016 | $1707M |
Q4 2016 | $2144M |
Q1 2017 | $1522M |
Q2 2017 | $1865M |
Q3 2017 | $1987M |
Q4 2017 | $2754M |
Q1 2018 | $2230M |
Q2 2018 | $2650M |
Q3 2018 | $2985M |
Q4 2018 | $3605M |
Q1 2019 | $3025M |
Q2 2019 | $3603M |
Q3 2019 | $3804M |
Q4 2019 | $4717M |
Q1 2020 | $4038M |
Q2 2020 | $3812M |
Q3 2020 | $5037M |
Q4 2020 | $6885M |
Q1 2021 | $6005M |
Q2 2021 | $7002M |
Q3 2021 | $7205M |
Q4 2021 | $8633M |
Q1 2022 | $6869M |
Q2 2022 | $7340M |
Q3 2022 | $7071M |
Q4 2022 | $7963M |
Q1 2023 | $6693M |
Q2 2023 | $7665M |
Q3 2023 | $7952M |
Q4 2023 | $15000M |
Source: Company Data
3.4. LinkedIn Revenue by Segments
Estimates suggest that LinkedIn made more than 6.44 billion U.S. dollars from people who paid for special accounts, along with 3.95 billion U.S. dollars from other sources, and 5.93 billion U.S. dollars from advertising.
Year | Revenue from Adverts | Revenue from Premium Accounts | Other Revenue |
2019 | $2.17 billion | $1.49 billion | $3.47 billion |
2020 | $2.28 billion | $1.57 billion | $4.21 billion |
2021 | $3.16 billion | $2.17 billion | $4.95 billion |
2022 | $4.83 billion | $3.29 billion | $5.7 billion |
2023 | $5.93 billion | $3.95 billion | $6.44 billion |
Source: Statista
3.5. LinkedIn Revenue By Adverts
In 2022, LinkedIn made 5.91 billion U.S. dollars from advertising. Experts predict this number will go up and reach 10.35 billion U.S. dollars by 2027. LinkedIn contributes to about 0.9 percent of the money made from ads worldwide.
Year | Revenue by Adverts |
2017 | $1.75 billion |
2018 | $2.1 billion |
2019 | $2.51 billion |
2020 | $3 billion |
2021 | $3.83 billion |
2022 | $5.13 billion |
2023 | $5.91 billion |
2024 | $6.79 billion |
2025 | $7.82 billion |
2026 | $9 billion |
2027 | $10.35 billion |
Source: Statista
3.6. Revenue by Premium Accounts
LinkedIn earned 4 billion dollars in 2019, with a gradual increase each subsequent year, reaching 4.45 billion dollars in 2021.
Year | Premium Account Revenue |
2019 | $4 billion |
2020 | $4.2 billion |
2021 | $4.45 billion |
Source: Statista
3.7. LinkedIn EBITDA
The table below shows LinkedIn’s earnings before interest, taxes, depreciation, and amortization.
Year | EBITDA |
2019 | $270 million |
2020 | $751 million |
2021 | $1.25 billion |
Source: Statista
3.8. LinkedIn Funding: How much money did it raise?
LinkedIn secured a total of $154.8 million across seven funding rounds. The latest funding, through a post-IPO equity round, was received on February 15, 2016. LinkedIn’s initial funding occurred in November 2003, and the most recent funding occurred in February 2016.
Although details about the 2016 funding are limited, there is more information available about the preceding funding rounds.
Date | Transaction Name | No. of Investors | Money Raised | Lead Investors |
15 Feb 2016 | Post IPO Equity | 1 | – | – |
1 Dec 2009 | Secondary Market | 1 | $51.6 million | – |
22 Oct 2008 | Series D | 4 | $22.7 million | |
17 Jun 2008 | Series D | 5 | $53 million | Bain Capital Ventures |
29 Jan 2007 | Series C | 3 | $12.8 million | Bessemer Venture Partners, Global Founders Capital |
1 Oct 2004 | Series B | 1 | $10 million | Greylock |
1 Nov 2003 | Series A | 3 | $4.7 million | Sequoia Capital |
Source: Crunchbase
3.9. LinkedIn Investors
Name of the Investor | Funding Round | Partners |
TCV | Secondary Market | – |
Tiger Global Management | Series D | Lee Fixel |
SAP | Series D | – |
Sapphire Ventures | Series D | Dogg Higgins, Nino MaraKovic |
Goldman Sachs | Series D | – |
S&P Global Inc | Series D | – |
Bessemer Venture Partners | Series D | David Cowan, Jeremy Levine |
KG Investments | Series D | – |
Greylock | Series D | David Sze, Reid Hoffman |
Bain Capital Ventures | Series D | Benjamin Nye, Jeffrey Glass |
Source: Crunchbase
3.10. LinkedIn Investments
LinkedIn has participated in 14 investments, with the latest one occurring on April 20, 2022, where Oyster secured $150 million in funding.
Date | Organization Name | Funding Round | Money Raised |
3 Apr 2018 | Salesloft | Series C – Salesloft | – |
25 Apr 2019 | Salesloft | Series D Salesloft | $70M |
1 Nov 2019 | StarTree | Seed Round StarTree | $4M |
23 Feb 2021 | Piano | Series C Piano | $20M |
24 Mar 2021 | Bevy | Series C Bevy | $40M |
10 June 2021 | Hopin | Series C Hopin | – |
22 June 2021 | G2 | Series B G2 | $157M |
23 June 2021 | Acryl Data | Speed Round Acryl Data | $9M |
6 Dec 2021 | Trala | Venture Round Trala | $6.9M |
20 Apr 2022 | Oyster | Series C Oyster | $150M |
Source: Crunchbase
3.11. LinkedIn Acquisitions
LinkedIn has completed the acquisition of 28 organizations, with the latest being EduBrite Systems on June 28, 2022.
Date | Name |
26 Jul 2016 | PointDrive |
2 June 2017 | Heighten |
8 Oct 2017 | Glint |
1 Dec 2018 | Sendbloom |
28 May 2019 | Drawbridge |
23 Apr 2020 | UpCounsel |
2 Aug 2021 | Jumprope |
28 Feb 2022 | Oribi |
29 Mar 2022 | Paddle HR |
28 June 2022 | EduBrite Systems |
Source: Crunchbase
3.12. LinkedIn Market Cap
In 2011, LinkedIn’s initial public offering (IPO) shares surged by 84% on the first trade, commencing at a valuation of $7.8 billion.
Over the years, LinkedIn’s market capitalization experienced substantial growth, catapulting from $7.8 billion in 2011 to an impressive $22.6 billion by 2022.
|
Year |
Market Cap |
|
2011 |
$7.8 billion |
|
2012 |
$12.3 billion |
|
2013 |
$25.9 billion |
|
2014 |
$28.5 billion |
|
2015 |
#29.5 billion |
|
2021 |
$26.6 billion |
|
2022 |
$22.6 billion |
Source: Macro Axis, TechCrunch
4. LinkedIn Usage Statistics
4.1. LinkedIn Number of Users
Year | Number of LinkedIn Users |
2009 | 55 million |
2010 | 90 million |
2011 | 125 million |
2012 | 202 million |
2013 | 277 million |
2014 | 347 million |
2015 | 414 million |
2016 | 469 million |
2017 | 528 million |
2018 | 582 million |
2019 | 643 million |
2020 | 722 million |
2021 | 810 million |
2022 | 875 million |
2023 | 900 million |
Source: LinkedIn Pressroom
LinkedIn Daily Active Users
About 16.2% of people on LinkedIn use it every day. That’s around 134.5 million users. Plus, more than 48% use it at least once a month.
4.2. LinkedIn Users Based on Region
The majority of LinkedIn’s user base hails from the Asia Pacific region, representing an impressive count of over 254 million users.
Region | Number of Users |
North America | 220+ million |
Europe | 236+ million |
Asia-Pacific | 254+ million |
Latin America | 141+ million |
Middle East and Africa | 52+ million |
Source: LinkedIn Pressroom
4.3. LinkedIn Number of Users By Country
Country | No. of Users |
The United States | 199 million |
India | 101 million |
Brazil | 63 million |
China | 59 million |
United Kingdom | 35 million |
France | 26 million |
Indonesia | 22 million |
Canada | 21 million |
Mexico | 19 million |
Italy | 17 million |
Spain | 16 million |
Australia | 13 million |
Germany | 13 million |
Turkey | 13 million |
Philippines | 11 million |
Colombia | 11 million |
Netherlands | 10 million |
Argentina | 10 million |
South Africa | 10 million |
Pakistan | 8.1 million |
Source: LinkedIn Pressroom
4.4. LinkedIn Traffic By Country
As of February 2023, the United States takes the lead with over 199 million LinkedIn users.
Country | Percentage share of traffic |
The United States | 36.16% |
India | 6.97% |
The United Kingdom | 6.15% |
Brazil | 4.35% |
Canada | 4.1% |
Source: LinkedIn Pressroom
4.5. Top Countries with Highest LinkedIn Audience Reach
Bermuda has the most people on LinkedIn compared to its population, with a reach of 104.8%. Even though the United States has the most users overall and the most activity, it’s ranked seventh in terms of reach.
Country | Audience Reach |
Bermuda | 104.8% |
American Samoa | 101.8% |
Cayman Islands | 94.2% |
Iceland | 93.9% |
Andorra | 84.4% |
U.S Virgin Islands | 78.3% |
United States | 72.8% |
Netherlands | 70.9% |
UAE | 70% |
Aruba | 66% |
Source: LinkedIn Pressroom
5. LinkedIn User Demographics
5.1. LinkedIn Users By Gender
Of all LinkedIn users, 57.2% are men, and 42.8% are women.
American LinkedIn Users by Gender
Among LinkedIn users from the United States of America, 52.1% are men, and 47.9% are women.
5.2. LinkedIn Users By Age
The majority, comprising 59.1%, of LinkedIn users fall within the age range of 25 to 34.
Age | Percentage of LinkedIn Users |
18-24 | 20.4% |
25-34 | 59.1% |
35-54 | 17.7% |
55+ | 2.9% |
LinkedIn USA User Demographics by Age
Among internet users aged 46 to 55, 40% use LinkedIn. Millennials constitute 20.4% of LinkedIn’s global user base.
Age | Percentage of LinkedIn Users (USA) |
18-24 | 13.6% |
25-34 | 59.1% |
35-54 | 23.6% |
55+ | 5.2% |
Source: DemandSage
6. LinkedIn Employee Statistics
6.1. LinkedIn Number of Employees
LinkedIn operates with a global presence, boasting 36 offices and a workforce of 21,000 employees.
These offices are strategically positioned in over 30 cities across the globe, with 10 of them situated in the United States. Notably, of the 21,000 employees, over 19,000 are employed on a full-time basis.
Year | Number of Employees |
2019 | 10,000 |
2020 | 12,500 |
2021 | 16,500 |
2022 | 21,000 |
2023 | 21,000+ |
Source: HootSuite, Use Sign House
6.2. LinkedIn Employees By Gender
In 2021, 54.3% of LinkedIn’s global workforce comprised men, with women accounting for 45%
Year | Percentage of Male Employees | Percentage of Female Employees |
2019 | 54.30% | 45% |
2020 | 55% | 44.40% |
2021 | 56.10% | 43.50% |
2022 | 52.1% | 47% |
2023 | 51.9% | 47.3% |
Source: Statista
7. Benefits of LinkedIn for Job Seekers
- On LinkedIn, three people get hired every minute. (Business Insider)
- Every second, there are 55 job applications made on LinkedIn, and a massive 100 million applications happen each month.
- LinkedIn is a busy hub for job searches, with 40 million job seekers checking it out every week.
- LinkedIn introduced the #OpenToWork photo frame and individuals using the photo frame receive 40% more messages from recruiters and are 20% more likely to get messages from other members on the site.
- When it comes to checking out companies before applying for a job, about 42% of men and 41% of women use LinkedIn.
- According to a study in 2017, 122 million people got interviews through LinkedIn, and 35.5 million got hired by someone they connected with on the site.
8. LinkedIn Recruiters Statistics
- According to a 2020 survey by StaffingHub, LinkedIn emerged as the most effective source for leads among talent search organizations in the United States.
- LinkedIn Jobs showcases a vast pool of opportunities with over 14 million available jobs, as reported in 2021 by LinkedIn itself.
- 87% of recruiters regularly utilize LinkedIn, according to a 2020 study by Jobvite.
- LinkedIn boasts a comprehensive network, featuring more than 55 million companies, with over 90,000 listed on the platform, as of 2021.
- In the initial two months of 2020, hiring on LinkedIn experienced growth, with a 5.7% increase in January and a 7.2% rise in February, as highlighted by LinkedIn in 2021.
- A finding from 2019 indicates that when recruiters browse both male and female profiles on LinkedIn, there is a 13% higher likelihood of clicking on a male candidate’s profile in a search result.
9. How many companies are on LinkedIn?
Year | Number of Companies |
2017 | 18M |
2018 | 26M |
2019 | 30M |
2020 | 50M |
2021 | 57M |
2022 | 58M |
2023 | 61M |
Source: Omnicore Agency, Company data
10. LinkedIn Traffic
10.1 LinkedIn Desktop Traffic By Country (April 2023)
In 2022, the United States secured the top spot for desktop traffic to LinkedIn.com, accounting for 30.9% of all website visits.
Country | Share of Traffic |
The United States | 30.9% |
India | 7.19% |
United Kingdom | 5.9% |
Brazil | 4.29% |
Canada | 3.92% |
Source: Statista
10.2. LinkedIn Traffic from Social Media (April 2023)
Social Media Platform | Percentage of Traffic |
Youtube | 33.97% |
18.41% | |
18% | |
14.2% | |
3.91% |
Source: Statista
11. LinkedIn Advertising Statistics
- A LinkedIn ad has the potential to reach 14.6% of the global population, specifically those over eighteen.
- LinkedIn Marketing Solutions surpassed $5 billion in revenue in July 2022, with projections anticipating a significant share of display and digital ad spending by 2024.
- LinkedIn’s ad reach grew by 22 million people in Q4 2021, marking a 2.8% increase from Q3.
- Advertising on LinkedIn enhances brand perception, with 50% of brands seen as “higher quality,” 92% as “more professional,” 74% as “more intelligent,” and 59% as “more respectable.” This translates to a 10-15% lift in short-term sales performance.
- Brands witness a 33% increase in purchase intent due to ad exposure on LinkedIn, leveraging the platform’s ability to connect with users early in the marketing funnel.
- LinkedIn Marketing yields up to 2 times higher conversion and engagement rates than organic methods.
- Ads using LinkedIn’s conversion tracking tool achieve a 13.5% lower cost per acquisition, offering valuable insights into campaign effectiveness.
12. FAQs
12.1. Is LinkedIn a good place to find a job?
Certainly! With 77% of recruiters utilizing LinkedIn to find candidates, the answer is: yes.
12.2. What is the average number of LinkedIn connections?
On average, individuals have 1300 connections on LinkedIn.
12.3. LinkedIn Talent Solutions pricing?
You need to fill up a form to know more.
12.4. What is actively recruiting on LinkedIn?
If an organization has the “Actively recruiting on LinkedIn” tag, it indicates they are looking for new employees on the platform.
12.5. How many recruiters use LinkedIn?
77% of the recruiters regularly use LinkedIn.
12.6. How many people use LinkedIn?
LinkedIn is utilized by over 950 million members across more than 200 countries and territories worldwide.
12.7. What is LinkedIn Recruiter Pricing 2020?
Recruiter Lite begins at $170/month while Recruiter Professional Services and Recruiter Staffing have custom pricing.
Conclusion
In conclusion, with a staggering 900 million users globally as of 2023, LinkedIn stands as a powerhouse for professional networking.
Its capacity to connect with businesses and facilitate sales, coupled with the ability to reach up to 15% of the world’s population, underscores its immense impact and makes it a pivotal platform for individuals and businesses alike.
